Privacy Policy
Last Updated: 2026
sohorecords.co.uk ("we," "us," "our," or "Company") operates as an affiliate website promoting Mystake and other gambling operators. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and phone number when you voluntarily submit contact forms or register for newsletters.
- Technical Data: IP address, browser type, operating system, and device identifiers automatically collected when you access our site.
- Cookies: Information stored on your device to enhance user experience and track affiliate conversions.
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Analytics and tracking to measure website performance and user behaviour.
- Affiliate tracking and commission attribution for casino operator partnerships.
- Site improvement, optimisation, and content personalisation.
- Responding to inquiries and providing customer support.
- Compliance with legal obligations and fraud prevention.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour and site performance (e.g., Google Analytics).
- Affiliate Cookies: Monitor conversions and commissions from casino operator referrals.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You can opt out of non-essential cookies through your browser settings or by using the cookie consent tool on our website. Disabling cookies may affect site functionality.
Third-Party Links
Our website contains links to casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. Each operator maintains its own privacy policy, and we encourage you to read their terms before providing personal information. sohorecords.co.uk is an independent affiliate site and does not control external sites linked herein.
Your Rights
Under UK and EU law, you have the following rights:
- Right to Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
To exercise these rights, contact us at [email protected].
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Contact information is retained for two years after last interaction.
- Affiliate tracking data is retained for seven years for accounting and compliance purposes.
- Analytics data is anonymised and aggregated after 12 months.
- Cookies expire according to their individual settings (ranging from session-based to 24 months).
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data protection concern, please contact us:
Email: [email protected]
We will respond to all requests within 30 days as required by UK data protection law.